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Marc Ashwell
Marc Ashwell

285 Followers

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The spectrum of racism

We all experience and acknowledge racism to varying degrees. Whether it’s anecdotal moments, ad-hoc interventions or opportunities to influence structural constructs, I need to do what I can do. …

Society

6 min read

The spectrum of racism
The spectrum of racism
Society

6 min read


Apr 13, 2021

Platforms gone wild.

“Platform business” models, done well, are the unicorns that fuel the imaginations of young entrepreneurs and investors alike. They’re designed to provide value, have a healthy network affect and have (potentially) multiple income streams. — Done poorly (typically retroactively), platform businesses become siloed and restrictive white elephants — when the intention of the platform was not one of value creation but rather a distraction from an already commoditised product, cost cutting or efficiency building for the owner.

Business

3 min read

Platforms gone wild.
Platforms gone wild.
Business

3 min read


Jan 2, 2021

Is “becoming a platform business” just mass commoditisation of corporates?

We keep seeing a (normally peer-pressured and unmotivated) move of major businesses to become ‘platform’ businesses. To offer your clients more than the usual set of products that they started off with. Banks started offering airtime, airtime businesses starting offering banking services. Both offered insurance and then both tried to…

Business

1 min read

Is “becoming a platform business” just mass commoditisation of corporates?
Is “becoming a platform business” just mass commoditisation of corporates?
Business

1 min read


Jan 2, 2021

Balance, the importance of good vs good.

In the industry of marketing, advertisers and agencies there seems, to some, to be a battle between 2 forces — agency & client. Two sides of the same coin. On one side we have agencies. They’re typically fight for creativity, the idea(!) …

Marketing

3 min read

Balance, the importance of good vs good.
Balance, the importance of good vs good.
Marketing

3 min read


Mar 8, 2019

Creativity doesn’t belong to an industry.

Creativity is sold as an exclusive service that can only be delivered by a special few; those with creative titles in creative industries. — Design Indaba reminded me that creativity can come from (literally) anywhere. David Droga apologised to the audience for having to listen to a marketing person and I was a little taken back. The arrogance of the marketing and advertising world fell down on me like a ton of well-designed, eco-bricks.

Advertising

2 min read

Creativity doesn’t belong to an industry.
Creativity doesn’t belong to an industry.
Advertising

2 min read


Jun 6, 2018

Why are we so scared of competing?

Why distinction is important — Imagine being a judge at the World Martial Arts Championship. Imagine walking into a massive arena where 50 of the best martial artists in the world are there in the hope of winning the title, and winning the crowd’s hearts. Now, imagine each one of these martial artists, alone, in…

Marketing

2 min read

Why are we so scared of competing?
Why are we so scared of competing?
Marketing

2 min read


May 14, 2018

A trends “short”

Programmatic, Digital, Drones, AR, VR, Ai, Blockchain, Pepper the Robot, Influencers, Big Data and all the rest of the “trends” we see lately are not ideas. — They are methods, resources, inputs and channels that form part of a larger strategy to reach audiences in a meaningful way. They do not solve for shitty products, bad messaging, poor timing or shallow creative. If used, they should be part of an integrated approach that includes some insights-driven marketing and communications.

Marketing

1 min read

A trends “short”
A trends “short”
Marketing

1 min read


Dec 18, 2016

5 Things Social Media Addiction

An article I wrote with Nicholas Nesbitt. Find it here.

Social Media

1 min read

5 Things Social Media Addiction
5 Things Social Media Addiction
Social Media

1 min read


Dec 18, 2016

How to organize your design/creative resources folder

Like me, you might have a world of creative resources floating around anywhere from your downloads folder to your desktop or in job folders. — Here is my attempt to help organize your creative assets. Feel free to download the whole creative resources folder structure here. Here’s what it’s made up of: The root contains almost all types of files you would need or have in your creative library, from vectors and audio to video and Photoshop actions.

Design Resources

3 min read

How to organize your design/creative resources folder
How to organize your design/creative resources folder
Design Resources

3 min read


Dec 18, 2016

How to organize your client folders

If you’re a designer, freelance or part of an agency, you’ll understand the frustration of not being able to find what you’re looking for. Even worse is when your own filing system is so bad you get lost in your own work. — I have been guilty of both, and although I am not a designer anymore, I was going through my old work and started the process of filing properly. …

Dropbox

3 min read

How to organize your client folders
How to organize your client folders
Dropbox

3 min read

Marc Ashwell

Marc Ashwell

285 Followers

Marketing Professional. Problem Solver. Not saving lives.

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