Creativity doesn’t belong to an industry.

Creativity is sold as an exclusive service that can only be delivered by a special few; those with creative titles in creative industries.

It doesn't get expressed in ads, design or copy, it is expressed in the desire to fix problems and change people’s lives. Perhaps an even nobler cause.

It’s because creativity is the process of solving problems, not the goal.

Marketing Professional. Problem Solver. Not saving lives.

Marketing Professional. Problem Solver. Not saving lives.